Ludlow Power Choice is a group electricity buying program for Ludlow residents and businesses. Using the purchasing power of our community, the program provides:
Ludlow Power Choice launched in August 2025. More than 200 other Massachusetts communities have similar programs, known as municipal electricity aggregations.
Ludlow Power Choice offers three options for the electricity supply part of your Eversource bill. As a new participant, you will be automatically enrolled in Ludlow Basic, which offers the lowest price in the program. Or you can make another choice. Ludlow Greener provides 80% of your electricity from renewable sources. Ludlow 100% Green provides all of your electricity from renewable sources. Make the choice that is right for you!
Learn more about program options and prices. Need help deciding? Contact customer support.
Ludlow Power Choice offers long-term prices, while Eversource’s prices change seasonally. Use the price calculator to compare Ludlow Power Choice prices with Eversource’s average prices.
Through Ludlow Power Choice, the Town has selected First Point Power as our electricity supplier (the company that puts electricity on the grid for us) and locked in long-term pricing for the electricity supply charge on our bills. But Eversource remains Ludlow’s electric utility and will continue to handle our billing, address power outages, and deliver our electricity with no interruption. Learn more about how aggregation works.
If you did not sign a private electricity supply contract, you have Eversource’s Basic Service. All accounts on Basic Service (except those with a customer-initiated block) are eligible for automatic enrollment. The automatic enrollment process happens on a roughly quarterly basis throughout the year. You will receive a notification in the mail from the Town in advance. All similar programs throughout the state use an automatic enrollment model, but you are free to opt out before being automatically enrolled. See the most recent notice of automatic enrollment.
If you signed a private electricity supply contract, your account will not be eligible for automatic enrollment, but you can request enrollment online or by contacting customer support with our program consultants. (Restrictions apply for large business accounts.) We recommend that you carefully check the terms and conditions of your supplier agreement. Your ability to terminate your agreement with your supplier may be restricted. Learn more about participating.
If you are enrolled, Ludlow Power Choice will be integrated into your existing Eversource electric bill.
Your supplier will appear as First Point-Ludlow Power Choice.
You will not see any additional charges on your bill or receive any additional electric bills because of participating in the program.
Maybe! All Ludlow Power Choice prices are lower than Eversource’s current residential and small business electricity supply prices. But Ludlow cannot guarantee that program prices will always be lower than Eversource because Eversource’s prices change seasonally, and we do not know their future prices.
Eversource will never knock on your door or call you to talk about your electric bill.
Only provide your Eversource account number if you are ready to change your electricity supplier.
