The power of our community

Ludlow Power Choice is a group electricity buying program for Ludlow residents and businesses. Using the purchasing power of our community, the program will provide:

  • Three new electricity supply choices
  • Stable and consistent pricing
  • The freedom to leave anytime with no fee or penalty

Ludlow Power Choice will launch in August 2025. More than 200 other Massachusetts communities have similar programs.

Read the official announcement from the Town of Ludlow.

You are invited to attend a public information session on July 9, where you can ask questions about Ludlow Power Choice:

  • 10:00 – 11:00 AM – Ludlow Senior Center, 228 State Street
  • 6:00 – 7:00 PM – Ludlow Veterans Center, 487 Holyoke Street

Program benefits

Three consumer-friendly options

Ludlow Power Choice offers three options for the electricity supply part of your Eversource bill. As a new participant, you will be automatically enrolled in Ludlow Basic, which offers the lowest price in the program. Or you can make another choice. Ludlow Greener provides 80% of your electricity from renewable sources. Ludlow 100% Green provides all of your electricity from renewable sources. Make the choice that is right for you!

Learn more about program options and prices. Need help deciding? Contact customer support.

Ludlow Power Choice offers long-term prices, while Eversource’s prices change seasonally. Use the price calculator to compare Ludlow Power Choice prices with Eversource’s average prices.

No interruption in service 

Through Ludlow Power Choice, the Town has selected First Point Power as our electricity supplier (the company that puts electricity on the grid for us) and locked in long-term pricing for the electricity supply charge on our bills. But Eversource remains Ludlow’s electric utility and will continue to handle our billing, address power outages, and deliver our electricity with no interruption.

 

Eversource remains responsible for…

Delivering your electricity
Eversource will continue to deliver your electricity with no interruption (and they are 100% OK with your participation in Ludlow Power Choice).
Sending your electric bill
Your electric bill will continue to come from Eversource, and this is the only electric bill you receive as a participant in Ludlow Power Choice.
Accepting your electric bill payment
You will continue to pay Eversource using whatever existing arrangement you have.
Addressing power outages
Call Eversource if your power goes out, as you do now.
Providing a low-income discount
If you are eligible for a low-income discount, you will continue to receive it with no change.
Providing fuel assistance
If you are eligible for fuel assistance, you will continue to receive it with no change.
Providing bill credits or incentive payments from solar panels
You will continue to receive your credits or payments, and participating in Ludlow Power Choice will not impact their calculation.
Applying bill credits from community solar to your bill
You will continue to receive bill credits, and participating in Ludlow Power Choice will not change their calculation.

Most accounts are eligible for automatic enrollment

Have Eversource’s Basic Service? 

If you did not sign a private electricity supply contract, you have Eversource’s Basic Service. All accounts on Basic Service (except those with a customer-initiated block) will be eligible for automatic enrollment in August. You will receive a notification in the mail from the Town in advance. All similar programs throughout the state use an automatic enrollment model, but you are free to opt out before being automatically enrolled. See the notice of automatic enrollment.

 

Have a private electricity supply contract?

If you signed a private electricity supply contract, your account will not be eligible for automatic enrollment in August, but you can request enrollment online or by contacting customer support with our program consultants. (Restrictions apply for large business accounts.) We recommend that you carefully check the terms and conditions of your supplier agreement. Your ability to terminate your agreement with your supplier may be restricted. Learn more about participating.

How to know if you are enrolled

If you are enrolled, Ludlow Power Choice will be integrated into your existing Eversource electric bill.

Your supplier will appear as First Point-Ludlow Power Choice.

You will not see any additional charges on your bill or receive any additional electric bills because of participating in the program. 

See an example bill

Page 2 Eversource bill example illustrating where to find your supply price. Your supply price is found under Total Charges for Electricity and over your delivery charges.

Will you save money?

Maybe! Two Ludlow Power Choice prices are lower than Eversource’s current residential price. But Ludlow cannot guarantee that program prices will always be lower than Eversource because Eversource’s prices change seasonally, and we do not know their future prices. 

Learn more

How it works
Participating
FAQ
Program notifications & documents
Price calculator
Renewable energy

Protect your Eversource account number

Eversource will never knock on your door or call you to talk about your electric bill.
Only provide your Eversource account number if you are ready to change your electricity supplier.